About Aromen
Our History
Aromen Aromatherapy is a dynamic Belgian family company founded in 2012 by two friends sharing the same passion for Aufguss. While Martijn and Jurgen travelled to many spas, competing and meeting the most interesting people, their love for Aufguss grew stronger.
They wanted to contribute to the aufguss community by focusing on the one unexplored field: working with scents. Together they created an innovative Natural Wellness Concept.
Their passion for wellness and essential oils lead to cooperation with numerous excellent wellness centres worldwide, applying aromatherapy to benefit Natural well-being.
More than 1000 wellness therapists were trained to create healthy, natural, sensory experiences.
Thanks to the enthusiastic drive of the entire Aromen Team we were able to grow and expand our good reputation. We are committed and happy to keep sharing our passion for Natural well-being.
Our Vision
We believe wellness centers impact the physical and emotional well-being of clients in their everyday life. That’s why we inspire you with authentic & contemporary rituals and select the purest natural products to work with. Together we plant the seeds so people continue the wellness journey at home.
We believe in finding health by reconnecting to natural experiences. Spread happiness and inspire people to take better care of themselves by showing them day-to-day simple rituals to find their spark.
We believe in nature and its power to heal both mind and body.
We believe in a strong community where we share knowledge and experience to lift each other up.
Our Mission
Experience the world within you.

Easy accessible
To make wellbeing accessible to everyone by creating unique sensory rituals using the highest quality natural products.

Empowering
To guide clients through an immersive experience based on science and cultural traditions and to empower them to make wellbeing a lifestyle choice.

Supporting
To ensure the client’s wellbeing journey is founded on the highest standards of products and care, is supported with passion and commitment, and is guided with professional knowledge and innovation.
Martijn Vanhoorelbeke
General Manager
- Innovator & Entrepreneur
- Herbalist
- Aromatherapist
- Instructor for the Cron4 School for Aufgussmasters
- Jury President and praesidium member of Aufguss WM
- Board member for Sauna Herbal Cup
Jurgen De Meester
Co-founder & Industrial Engineer
- Industrial Engineer Chemistry
- Product developer for taste and scent
- Food innovator
- Qualified Aufguss Master
- President of the Belgian Saunamaster Association
Marc Vanhoorelbeke
Administration & Chief Accountant
- Padre Familias
- Administration Wizzard
- Accountant
- Silent force behind the daily functioning of Aromen
- Inspirator
Joke Vanhoorelbeke
Administration & Warehouse Manager
- Administration wonder
- The master in following up on your orders
- Keeps track of the Secret Chamber of Oils
- Sunshine of Aromen
- Creative decorator
Felix Reschke
Consultant & Education
- Experienced trainer in essential oils, herbs, smoke rituals & loylymaster skillset
- German ambassador & inspirator
- Interpreter Extraordinaire
Benoit De Bock
Consultant & Education
- Swiss ambassador of Aromen
- Master of Ritual
- Experienced trainer in essential oils, herbs, smoke rituals & Authentic Latvian Pirts
Eveline Temmerman
Consultant & Education
- Master Herbalist
- Consultant & Education
- Social Media updates
- Experienced trainer in essential oils, herbs, smoke rituals
- Walking bible of herbal knowledge
Brecht Helsmoortel
Creative Director & Designer
- Creative Director
- Designer
- Photographer
- Digital Generalist
- Aromen’s Eagle Eye for art & Brand setting
Inge Declerck
Warehouse Worker
- Tornado of the warehouse
- Meticulous in packing & sending your precious orders
Annabel Van Slembrouck
Digital Consultant
- Full-fledged e-commerce consultant
- Digital Marketeer
- Fierce go-getter of the world
Steve Lewis
Sports Physician & Aromen Fact Checker
- Sports physician
- Master in Sports and Exercise Medicine
- Fact checker for Aromen
Aromen founded by Martijn & Jurgen
Launch of the iconic ‘Working with essential oils in sauna’ Course
Moving the company from a garage to our first location at the Pittemstraat in Meulebeke.
Train-The-Trainer: 12 Aufgussmasters are trained to spread the Aromen philosophy.
Launch Herbal Treatments course
Officially organic certified by Certisys
Launch Smoke rituals in Sauna
Launch Level 2: total experience in sauna course
Expansion! Moving our company to our current location at the Drieslaan in Gullegem.
Launch Hammam Experience
Expansion to Canada & USA
Launch GreenSpace
Launch Signature massage
Expansion to Japan
Launch MasterClass Experience